SEO (Search Engine Optimization) Course in Rawalpindi/Islamabad
In this SEO course, you will learn how to optimize websites to rank higher on search engines, driving organic traffic and improving visibility. From keyword research to on-page and off-page SEO, this course covers the essential techniques and best practices to boost your website's ranking on Google and other search engines.
SEO is the process of optimizing a website's content and structure to improve its position in search engine results. This course will help you understand both the technical and content-related aspects of SEO, making you ready to drive results and enhance a site’s visibility online.
Course Outline
Introduction to SEO
- What is SEO and Why It’s Important?
- Overview of Search Engines (Google, Bing, Yahoo)
- Understanding SERPs (Search Engine Results Pages)
- The Difference Between Organic and Paid Search
- SEO vs SEM (Search Engine Marketing)
Keyword Research
- What Are Keywords?
- Types of Keywords: Short Tail, Long Tail, and LSI Keywords
- Tools for Keyword Research (Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest)
- How to Choose the Right Keywords for Your Site
- Understanding Search Intent
On-Page SEO
- Optimizing Page Titles and Meta Descriptions
- URL Structure and Optimization
- Using Headings (H1, H2, H3) Properly
- Optimizing Images: ALT Tags and File Sizes
- Internal Linking and its Importance
- Creating SEO-Friendly Content
Off-Page SEO
- What is Off-Page SEO?
- Backlinks: Importance and How to Get Them
- Guest Blogging and Influencer Outreach
- Social Media Signals
- Brand Mentions and Citations
- Competitor Analysis
Technical SEO
- Improving Website Speed
- Mobile Optimization
- Website Structure and Sitemap
- Fixing Crawl Errors and Broken Links
- Using Robots.txt for Crawling Control
- Understanding Schema Markup (Rich Snippets)
- Implementing HTTPS
SEO Analytics and Tools
- Google Analytics: Tracking Website Performance
- Google Search Console: Monitoring Indexing and Performance
- SEO Tools Overview: SEMrush, Ahrefs, Moz
- How to Read SEO Reports and Improve Strategies
- Conducting a Site Audit
Local SEO
- What is Local SEO?
- Optimizing Your Google My Business Listing
- Local Citations and Directories
- Building Local Backlinks
- Optimizing Content for Local Keywords
SEO Best Practices and Updates
- Staying Up-to-Date with SEO Algorithm Changes
- White Hat vs Black Hat SEO
- SEO Myths and Misconceptions
- Content Quality and SEO
Freelancing in SEO
Learn how to start a career as an SEO freelancer, offering services to clients and businesses. Understand how to find clients, set rates, and build a portfolio.
Note: After the completion of the course, students will be rewarded with a certificate.