E-Commerce Specialist Course in Rawalpindi/Islamabad

This E-Commerce Specialist course is designed to provide you with the essential knowledge and practical skills required to manage and optimize an online store. Learn how to set up e-commerce platforms, drive traffic, improve conversions, and implement the right strategies for running a successful online business.

Course Outline

Introduction to E-Commerce

• What is E-Commerce?
• Types of E-Commerce Business Models (B2C, B2B, C2C, etc.)
• E-Commerce Trends and Future Insights
• The Role of an E-Commerce Specialist

Setting Up an E-Commerce Store

• Choosing the Right E-Commerce Platform (Shopify, WooCommerce, Magento, etc.)
• Setting Up Products and Categories
• Integrating Payment Gateways
• Customizing Your Online Store’s Design
• Adding Shipping and Tax Rules

E-Commerce Marketing Strategies

• Creating a Digital Marketing Strategy for E-Commerce
• Search Engine Optimization (SEO) for E-Commerce
• Paid Advertising (Google Ads, Facebook Ads, Instagram Ads)
• Influencer Marketing for E-Commerce
• Building an Email Marketing Campaign

Customer Experience and User Interface Design

• Understanding the Customer Journey
• Optimizing the User Experience (UX) for E-Commerce
• Creating a Mobile-Responsive Store
• Designing for Conversions
• Customer Support and Communication Channels

Product Management and Inventory Control

• Managing Product Listings and Inventory
• Using Inventory Management Software
• Pricing Strategies and Discount Management
• Handling Returns and Refunds

Analytics and Conversion Optimization

• Using Google Analytics for E-Commerce
• Tracking Key Metrics (Sales, Bounce Rate, Conversion Rate)
• Conversion Rate Optimization Techniques
• AB Testing and Experimentation

E-Commerce SEO and Content Marketing

• On-Page SEO for E-Commerce
• Content Creation for Product Pages
• SEO Best Practices for E-Commerce Websites
• Using Blog Posts and Videos to Drive Traffic
• Optimizing Product Descriptions and Images

Managing Payments and Transactions

• Setting Up Secure Payment Gateways
• Managing Multiple Payment Methods
• Fraud Prevention and Security Measures
• Handling Customer Transactions

Shipping and Logistics

• Setting Up Shipping Rules and Rates
• Choosing a Shipping Provider
• Managing International Shipping
• Packaging and Shipping Best Practices

E-Commerce Business Expansion

• Expanding to Global Markets
• Multi-Channel E-Commerce
• Building Partnerships and Collaborations

Final Project and Certification

• Building Your Own E-Commerce Store from Scratch
• Developing an E-Commerce Marketing Strategy
• Presenting Your E-Commerce Plan to a Panel

Note: After the completion of the course, students will be rewarded with a certificate.